25 Helpful Japanese Beauty Products You’ll Want to Buy Now
by Teni Wada & Lucy Dayman | Updated December, 2018 | LIFESTYLE
When it comes to beauty, Japan is a world leader. The Japanese spend more per head on cosmetics and beauty products than any other nation; and for this investment, they expect results.
Japanese beauty products tend to take a gentle approach. Rather than fighting with your skin and hair, they emphasize nourishment and protection. This kind of proactive beauty regime can be extremely effective, and you don’t need to be in Japan to take it up yourself.
Choices are endless, and cosmetics shopping, especially from another country, can all seem a little overwhelming at times. That’s why we’ve put together this list of 25 Japanese cosmetics that you can effortlessly buy on Amazon from the comfort of your own home!
You can also browse gorgeous silk brocade travel makeup bags handcrafted in Kyoto, to go with your Japanese cosmetics, from the Japan Objects Store. Free shipping available worldwide!
1. Power Radical New Age Cream by SK-II
When it comes to SK-II, Japan’s premium skincare brand, its Facial Treatment Essence is a staple of beauty routines across the world. But, be on the lookout for SK-II’s R.N.A. (Radical New Age) Power lineup, a scientific approach to firmer, tighter, and more radiant skin. R.N.A. Cream combines SK-II’s signature ingredient Pitera with chlorella extract into a formula that absorbs easily into the skin without leaving a greasy feeling. Use as a night cream or a base for your makeup.
2. Nude Eyeshadow Quad by Lunasol
A nude shadow palette is the foundation of any makeup kit, but finding the right one is a time-consuming task. This nude eyeshadow quad from Lunasol adds a hint of shimmer to vanilla, beige, taupe, and chocolate hues for a classic look that that highlights and glows.
3. Skincare Lotion by Kikumasamune
It’s typical these days to find beauty products which contain food extracts, like tea, honey, coconut, but it’s probably not too often you come across a beauty product made with your favorite alcoholic drink! Kikumasamune Skincare Lotion is a popular Japanese lotion of which the main component is sake. It’s said that in the past geisha would use fermented rice wine to help remove stubborn makeup and thanks to this creation by the long established sake brewery Kiku-Masamune Sake Brewing Co, you can now do the same.
4. Nanokea Hair Dryer by Panasonic
This stylish, compact and easy-to-use pink-gold hairdryer harnesses the power of nanotechnology to collect the moisture in the air. It then emits nano-sized water particles to protect and smooth your hair as it dries, cutting down on damage to hair cuticles.
5. Deep Cleansing Oil by DHC
Ideal for those prone to dry skin, DHC has for a long time now been one of the nation’s most reliable and respected skincare brands thanks in a large part to products like this moisturizing Deep Cleansing Oil. A bestseller, the smooth texture is rather thin but deceivingly effective at removing even the thickest and most stubborn make up and its remaining residue. It’s also said to be one of the best products to attack notoriously difficult make-up products like waterproof mascara while remaining gentle on the skin.
6. The Collagen Tablets by Shiseido
Beauty lovers in Japan are all about increasing their intake of collagen, a naturally forming protein found in the human body. Their secret formula? Shiseido The Collagen, one of Japan's best-selling beauty supplements, delivering 1,000 mg of collagen daily. Highly rated, users frequently cite greater skin elasticity and the reversal of skin aging as the benefits of these tablets.
7. Mote Liner Liquid Eyeliner by Flowfushi
Japanese make-up lovers can’t get enough of this waterproof liquid eyeliner from Flow Fushi. Unlike traditional eyeliners, it comes in an octagonal shape that is easy to hold from any angle. The fine tipped Japanese Kumano brush, known for its quality and precision, is optimal for applying a thin or thick line.
8. Face Masks by Lululun
Lululun face masks are available in a fantastic array of colors, but the blue series is all about moisture. Lipidure, the signature ingredient of this unmissable Japanese beauty brand, gives the skin long-lasting hydration, which is boosted by the presence of hyaluronic acid.
9. Anessa Perfect UV Sunscreen by Shiseido
You can spend all the money in the world buying anti-aging, skin-moisturizing products, but in reality if you’re not protecting your skin from the sun, you’re going to be fighting a losing battle. Shiseido Anessa Perfect UV Sunscreen is one of Japan’s most effective sunscreen options on the market now. With its soft, milky texture it’s easy to apply underneath your daily makeup. A little more expensive than your regular drugstore sunscreen, if you’re serious about your skin care, it’s well worth the investment.
10. Akabako Beauty Soap
2019 may be the Year of the Pig, but Japanese beauty blogs and even news programs were focused on Cow Brand soap, affectionately known as akabako in Japan, thanks to its red box (unchanged since 1928). This creamy, lightly scented beauty bar now has a new fan base thanks to the power of social media, with reviews praising its healing and moisturizing properties.
11. Shea Butter Bath Salt by Bath Roman
For a bath product that will leave your skin smooth without depositing any oily residue in your bathtub, go for a can of Bath Roman Shea Butter Bath Salt. These bath salts are a very fine (and pleasantly scented) powder which dissolve easily and turn your bath water a creamy milky color. Personal tip: The lid also functions as a measuring cup— simply fill the center portion with bath salt before adding 1-2 portions to your bath water.
12. Velvet Skin Coat by DHC
Velvet Skin Coat from popular Japanese cosmetics brand DHC eliminate the lines that form around the eyes and mouth that appear after applying makeup. It’s a multi-use primer that delivers a pore-free, line-free look. As an added bonus, it leaves your skin feeling irresistibly smooth after application.
13. Lavender Scented Steam Eye Masks by MegRythym
Experience a spa treatment at home with steam eye masks by MegRythym. Each mask comes individually wrapped and gently warms up after removal from the package, releasing a relaxing lavender scent. These masks are perfect for strained and tired eyes, relaxation after a long day, or to unwind on a longhaul flight.
14. Enrich-Lift Gold Peel by Dr. Ci:Labo
Indulge yourself with a facial exfoliator that uses golden flakes and Bulgarian rose honey for skin that glows. Dr. Ci:Labo Enrich-Lift Gold Peel also contains ingredients like collagen & ceramide to hydrate and protect as you gently remove old skin. Use once or twice a week on your face and body after bathing for optimal results.
15. Perorin Rose Scented Foot Peeling Masks
Our skin is our largest organ, and while you may have plenty of products dedicated to your face and hands, how much time do you devote to the soles of your feet? With Perorin Rose Scented Foot Peeling Masks, just let your feet soak in the liquid-filled socks for 60 minutes. Within days, rough skin will peel off to reveal soft skin. Be sure to wear thick cotton socks at night to contain the flakiness!
16. Fiberwig Mascara Set by Dejavu
Dejavu Fiberwig Mascara is specially formulated with fibers that encapsulate and lengthen eyelashes for a full, but natural-looking effect. Waterproof and clump-free, this mascara removes easily with hot water and a gentle rubbing motion. Use the tiny sniper mini wand for lower lashes and the corners of your eyes to really make your eyes pop!
17. Foaming Skin Polish by Yu-Be
For an exfoliator with a uniquely Japanese twist, be sure to check out Yu-Be Foaming Skin Polish, a wash that’s infused with fine grains of rice bran, bamboo and moisture attracting glycerin. Removing dead skin cells, dirt, and grime without the assistance of artificial ingredients, the naturally abrasive lotion is great for those prone to pore blockage or with sensitive skin.
18. Powder & Pencil Eyebrow by Excel
To get well-groomed eyebrows without looking overdone, Japanese cosmetics afficionados swear by the award-winning Excel Powder & Pencil Eyebrow. This 3-in-1 product eliminates the need to carry excess makeup tools when you’re on the go, as it’s a eyebrow pencil, defining powder, and brush in one convenient package.
19. Nighttime Moisture Intensive by DHC
A night cream that works well with all skin types, DHC Nighttime Moisture Intensive is a fragrance-free and paraben-free hydrating cream that can be used year round. Contains vitamin E, olive oil and squalane, while collagen promotes the skin’s elasticity.
20. UV Foundation by Cezanne
Unlike traditional foundations, Cezanne UV Foundation is a pressed powder that gives the face a natural matte finish while providing SPF 23 coverage. Comparable to higher end products, it controls oil and shine, leaving a flawless glow.
21. Anti-Aging Moisturizing Face Mask by Shiawasedo
Japan is a nation that produces some of the best, highest quality facemasks in the world, and for the best of the best you can’t go past Shiawasedo. Established in 2007 in Kobe the company has gone on to be one of the biggest players in the skin care world thanks in large part to their world-class quality products like this anti-aging mask. The mask is made with super soft, stretchy cotton, making it incredibly gentle on the skin and easily malleable, perfect for any face shape.
22. Kanebo Freshel Skin Care BB Cream
For those who want to cover their blemishes but aren’t really into heavy layers of foundation, BB cream is an excellent alternative, one that provides coverage while still allowing your skin to breathe. Kanebo’s Freshel Skin Care BB Cream is one BB cream brand worth considering, with its high UV protection and smooth, non-sticky finish it blends perfectly with every skin type, leaving the skin feeling soft, moisturised and protected.
23. Rafra Balm Orange Extra Cleansing
Ideal for those who prefer a more minimal face care regime, this thick balm is a cleanser, make-up remover, and skin moisturizer all in one. Having been around for over a decade now, it’s become a Japanese make-up cult favorite both in its home country and across the world (especially in the States). A rather unique feature, the balm heats up a little upon application, and then with the addition of a little water emulsifies, blending with the dirt and oils on your face catching all the unwanted residue and removing it for the ultimate clean face feel.
24. Kanebo Suisai Beauty Clear Powder
The fascinating Kanebo Suisai Beauty Clear Powder is honestly a product that could really only be conceived here in Japan the nation of convenience. Although it looks from the outset to be perhaps a tub of strange coffee capsules or washing machine tablets, they’re in fact small pods of cleansing, exfoliating beauty powder, ideal for travelling or stashing away in your handbag for that last minute beauty emergency. They’re completely free of any artificial fragrances and colors too making them extra safe for all skin types.
25. Waterproof Mascara by Isehan
If you’re looking for a product that will give you intense, dramatic, and long eyelashes, Kiss Me Heroine Mascara delivers. Sweat, tear, and waterproof, this specially formulated fiber mascara keeps lashes curled high all day long. Be sure you have mascara remover on hand — you’ll need it!
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